BRAND EXPERIENTIAL

Experiential graphic design has been a highlight of my work for the last two years. From standard plexiglass powder coated company signage to company branded art installations the range has been diverse and ever expanding. My years of experience in building and designing various items for personal projects and clients translated over to a vast knowledge in various materials, building specs, and designing various environmental design projects.

• Maps
• Directional and ADA signage
• Overhead Signage
Materials: Sintra, Vinyl, and Aluminum
•Storefront signage
• Branded lobby signage
• Permanent Employee signage
• Janitorial Signage
• ADA Signage
Materials: Plexiglass, Aluminum, LED lights, Sintra, Wood, and Vinyl.
• Lifesize Cheese blocks
• Cheese grater wall
• Lifesize cow decals
• Graphic murals
• Large scale posters
• Large scale door vinyls
• Inspirational Quotes
Materials: Wood, carbon fiber, plaster, paint, vinyl, found objects.
• Large scale photography
• Door branding
• Frosted privacy panels
• Branded trophy displays
Materials: Infinity Board with french cleats, Sintra, Vinyl, Wood, Paint

TILLAMOOK CREAM CHEESE TAKEOVER

Across the nation Tillamook partnered with 4 bagel shops, where Tillamook would pay for your bagel if you ordered your bagel with Tillamook cream cheese. I was tasked to make the visual center and general concept of the campaign following the copy “we got you covered.” With that I was inspired to literally cover everything, from giant cream cheese shmears depicting covering the actual establishment, coverall uniforms, to bagel bags that literally covered the bagels. With the giant schmears it only made sense to add giant containers of cream cheese. Concept development, graphic layouts and design were created in 2 days, then handed off for production to Liz Wolcott.

Tillamook creamery factory patches on front.

NYC TILLAMOOK HUDSON YARDS POP UP GRAPHICS, UNIFORMS and COLOR

In partnership with Happy lucky the second phase of the Block Jams summer campaign was a NYC Hudson Yards pop up. Tying back to the visual center I initially created, I further pushed the graphics in this fun pop up. Projects include: Menu boards, sample serving paper repeat patterns, Burger flipping platform, uniforms, game entry stand and marketing ads. Design, specs, and graphic concepts were created in less than one week. Amalya Haver oversaw all communication and project management responsibilities with Happy Lucky who oversaw the builds.

TILLAMOOK SUMMER SANDO FOOD TRUCK

Following the momentum of the Block Jams National campaign a summer sando food truck was launched. Sticking to the New York Pop up design; a vinyl version of the interactive Hudson Yards food truck was created. I leaned into the original visual center I created to build these oversized graphics. Including a life size boombox handle I spec’d out for production by PVS. Graphics were built into the vinyl to create a seamless effect.

TILLAMOOK OFFICE REFRESH

The Tillamook Office refresh crossed 3 locations Portland Outpost, Corporate Office, and Boardman Processing Facilities. I provided concept development, concept presentations for approval, design, specs, execution and oversight of final installations. Partnered with the project manager Abbie Nelson who oversaw calendars, timelines, budget, and vendor responsibilities. All artwork focused on brand awareness by driving home brand colors, Tillamook’s updated geometric graphic illustration style, and visual consistency. The key tie in was the office mural depicting the entire journey of Tillamook cheese. The project took a total of 15 months and 9 onsite visits. The entire project consisted of 5 murals, 60 large scale photos, 29 art pieces, 10 large scale brand signs, 20 wayfinding signs, and over 300 ADA signs.

SIGNAGE AND WAYFINDING

LARGE WALL MURALS AND ART- LAND OF CHEESE MURAL PRE EXISTING (UPDATE TO ILLUSTRATION STYLE AND COLOR PALETTE TO ALIGN WITH CURRENT BRAND ILLUSTRATION STYLE)